Smart City Dressing produces an enterprising festive display for Leicester
Revellers in Leicester enjoyed a super-sized Christmas celebration last year thanks to the addition of a striking advent calendar displayed in Charles Street, produced and installed by Smart City Dressing (SCD).

The gigantic calendar, commissioned by Leicester City Council, raised funds for the Lord Mayor's Appeal for the Special Olympics Leicester 2009 and measured 24 metres by 12 metres. It was produced in PVC to ensure durability and consisted of a base layer with 24 images representing the various sponsors of the City Council, and a top layer constructed of 24 windows laid over the top.

Smart City Dressing designed a bespoke mechanism to make the 'reveal' work smoothly every time. Jeremy Rucker SCD Director says "This project is an excellent example of what SCD can achieve. A client can come to us with a concept, or even just a vague outline of an idea and we'll make it happen."