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A Simple Definition PDF Print E-mail

As cities create brands and compete for inward investment, City Dressing has become an integral part of the marketing of the city.

A Simple Definition:

The temporary overlay of graphics programs to transform an urban environment.

The outward expression of a city's brand using the city's core infrastructure as its most effective marketing tool.

Transform city streets with colour and movement using an array of banner and graphic solutions.

 
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