Cities market themselves as brands, competing against each other for inward investment and tourists. A vital part of servicing that brand is City Dressing. City Dressing employs temporary branding solutions to transform the appearance city streets and public places.

The tools include lamp post banners, tube banners and other street banners, free standing flagpoles and towers, entrance arches, building wraps, ground graphics, light projections, light installations, human branding, sound installations and a whole array of event based dressing solutions.

Campaigns are closely linked to large events within the city including sports meetings, festivals and seasonal events such as Christmas and Diwali. Extensive city dressing programs have traditionally been only implemented for large international events but this new offering allows all cities to dress themselves to celebrate their heritage and improve their brand.