Background

Leicester is renowned internationally for its Diwali festival in Belgrade Road. Attracting visitors from around the globe. The effective dressing of the street for the festival is of paramount importance.

Brief

Provide lamp column banners, city centre banners, stage dressing and building dressing to promote and dress the festival.

Solution

Smart City Dressing built upon the history of the event by providing beautiful silk banners for all the installations. A huge improvement on the old PVC banners these will help make 2006 & 2007 a year to remember.

Conclusion / Success

With the festival still live. The impact of the new banners has helped increase awareness and participation. The new material blends in well with the festival site and looks stunning in the city centre.