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Written by Theo Botha
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Tuesday, 15 January 2008 |
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Transform your streets and public places with temporary branding solutions. Create effective communication strategies using preexisting infrastructure. Leverage off street furniture and lamp columns to create additional revenue for the city. |
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Written by Administrator
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Friday, 05 January 2007 |
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Under many names White Light, Light Night or Le Nuit Blanc, these festivals aim to celebrate the fantastic and bizarre after hours culture of our city. Smart City Dressing can transform your City at night. |
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Written by Administrator
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Friday, 05 January 2007 |
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Studies of human behaviour demonstrate that humans respond to recognisable patterns. We are extremely adept to picking up logos and responding to clear branding. It is vital that City Dressing creates recognisable patterns across a city so all elements can be shown to be part of a whole. Good design and use of an effective colour scheme are the keys, even across a range of different media. |
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Read more...
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Written by Administrator
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Friday, 05 January 2007 |
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Follow Edinburgh's example and employ 'Brand Communicators' to launch city centre activities and positively promote your brand. A Brand Communicator embodies everything that is positive about your city and sets to communicate this directly with the public. |
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