Summer in the City

Summer in the city is categorised by spending more time outdoors whether in public spaces or events. The perfect time to add colour to the streets with banners and colour promoting the huge range of local festivals.

The Garden City

Britain is home to the most extensive landscaping projects. In addition to the normal planting schemes  new creations are appearing on city roundabouts. Inspire residents with some creative planting and ingenious temporary landscaping.

Light Night goes national

Light Night celebrate the bizarre and creative heart of your city.  Developed in Leeds it is now spreading to eight more cities. SCD with ATCM is developing the model for a number of new cities.

ROI and Measurement

How do you justify investment in City Dressing? How do you measure the impact of City Dressing? SCD have developed a toolkit for measuring a number of city dressing schemes. The data provided is based on marketing data generated to justify traditional advertising campaigns and offers valuable insights in to the impact of city dressing.

Leeds has launched SCD's unique event promotion model offering subsidised and free banners to the city's major events whilst raising additional revenue from local sponsors. A triple win for the city with more events, a dressed city and additional revenue.

Coventry

Another competitive pitch and SCD have been selected to supply Coventry with all their City Dressing requirements for 2008, building on a 5 year relationship with the city and maintaining Coventry as the best proponent of City Dressing. (Since launching their City Dressing strategy in 2003 Coventry has attracted 8 major events to the city)

Cities market themselves as brands, competing against each other for inward investment and tourists. A vital part of servicing that brand is City Dressing. City Dressing employs temporary branding solutions to transform the appearance city streets and public places.

The tools include lamp post banners, tube banners and other street banners, free standing flagpoles and towers, entrance arches, building wraps, ground graphics, light projections, light installations, human branding, sound installations and a whole array of event based dressing solutions.

Campaigns are closely linked to large events within the city including sports meetings, festivals and seasonal events such as Christmas and Diwali. Extensive city dressing programs have traditionally been only implemented for large international events but this new offering allows all cities to dress themselves to celebrate their heritage and improve their brand.