FAQ

Smart places attract people. People attract money. Money equals growth.

Smart City Dressing attracts both business and people to cities. As a city led initiative it ticks all the right boxes.

Cities market themselves as brands, competing against each other for inward investment and tourists. A vital part of servicing that brand is City Dressing.

City Dressing employs temporary branding solutions to transform the appearance city streets and public places. The tools include lamp column banners, tube banners and other street banners, free standing flagpoles and towers, entrance arches, building wraps, ground graphics, light projections, light installations, human branding, sound installations and a whole array of event based dressing solutions.

Campaigns are closely linked to large events within the city including sports meetings, festivals and seasonal events such as Christmas and Diwali.

Extensive city dressing programs have traditionally been only implemented for large international events but this new offering allows all cities to dress themselves to celebrate their heritage and improve their brand.

Its hard not to agree with the notion that city dressing would improve a city centre but how to pay for it is a constant issue. But this is an opportunity rather than a problem.

City Dressing paid by central funds or by a single sponsor can appear distant compared to a community inspired scheme. City Dressing that is paid for and inspired by the local community will create the community feedback vital for success.

Whatever the size of the city dressing scheme, we operate a model to raise finance to raise revenue. Smart City Dressing runs a network of sales managers across the country so we have a local person to help wherever the scheme is taking place.

Please see the Street Media Model for more information on financing City Dressing schemes.

Smart City Dressing does a media audit and survey of your city assets. This service is provided at cost to help both parties plan a successful City Dressing campaign. The audit is both the creative part of the City Dressing process and the most methodical.

An audit’s aims are to set out the range of options available in a city to transform space and meet the objectives. Without clear objectives an audit can be too broad but without a creative approach the solutions can be too predictable.

An audit will list the available options using existing infrastructure as well as introduce new solutions. It will contain a transcript of available lamp columns for street dressing, buildings for projections and dressing, areas that need cover up and spaces suitable for free standing systems.