Attract inward investment - 2008/01/23 00:22 Cities compete for inward investment from large events as well as retail and commercial property. Investment decisions to a greater or lesser extent are determined by the city brand and the ability to brand the city.

A city without a branding strategy and a strong brand will not attract the same levels of investment.

This is particularly relevant when attracting large events and considering how the city could best leverage off mega events like the 2012 Olympics

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Attract inward investment

theo

2008/01/23 00:22

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